Social media has become an essential tool for brands to build their brand awareness and promote themselves. Brands are able use social networks as a platform in order tell the stories of who they are, what makes them unique, and allows customers to interact directly with your brand.
Be communicative, connect with your audience, share content, and promote your authority. Social media allows your brand to become a thought leader in your field. Like anything else Social Media is part of the overall digital strategy for your brand.